Not Your Standard Campaign
Women are breaking from societies beauty norms, pursuing a more natural and simple look but are lacking support. How can Glossier support this movement and empower our women to be bold and authentic?
The new generations of women are ready for change and are not afraid to stand up for it: "un-lady" like or not.
Boldness in simple beauty.
By creating a print campaign that breaks from women's societal standards, we create an empowering space for women to be authentic and proud.