Not Your Standard Campaign

Problem:
Women are breaking from societies beauty norms, pursuing a more natural and simple look but are lacking support. How can Glossier support this movement and empower our women to be bold and authentic?

Insight: 
The new generations of women are ready for change and are not afraid to stand up for it: "un-lady" like or not.

Idea: 
Boldness in simple beauty. 

Solution: 
By creating a print campaign that breaks from women's societal standards, we create an empowering space for women to be authentic and proud.