Listen to a Story.
While Your Write Your Own.
Awards: Gold AAF Addy
Problem: Newly launching Audiobooks. While a majority of Gen Z’ers choose Spotify, they continue to perceive Spotify as a strictly music
Insight: Most people listen to audiobooks because It allows them to be entertained by a story as they live their own. Allowing them to get the most out of their time.
Idea: Listen to a story. While you write your own.
Solution: We remind people that they can be inspired by a good book while they push forward in their own stories. People can project themselves onto the portraits in the campaign and make the connection that they can write their stories while being inspired by listening with Spotify Audiobooks.